Community Service Progress

Strategi Digital Marketing Pada UMKM Roti Satria Oen Akbar Bakery Untuk Mempertahankan Daya Saing

Rakhmawati Purba — 2026-06-30

MSMEs play a vital role in the Indonesian economy, creating jobs, increasing income, and driving regional economic growth. One MSME operating in the culinary sector is Roti Satria Oen Akbar Bakery. It is a bakery offering a variety of bread and cake products. Competition in the bakery business is currently intensifying, marked by the emergence of many similar businesses offering products with a variety of flavors, prices, and quality, as well as attractive promotions through digital media. Digital marketing is a marketing medium currently in high demand by the public to support various activities. One of the economic strengths that has been supporting the Indonesian economy and regional economies is the presence of micro, small, and medium enterprises (MSMEs). To maintain its competitiveness, Roti Satria Oen Akbar Bakery continues to improve its marketing aspects, including more attractive packaging designs and improving business legality, in addition to maintaining product quality. Roti Satria Oen Akbar Bakery needs to maximize social media by creating engaging content, utilizing paid advertising, and collaborating with influencers to increase market reach.

Peran Promosi Media Sosial Terhadap Penjualan Produk Ayunda Florigift Tebing Tinggi

Rumiris Siahaan — 2026-06-30

This study aims to determine the role of promotion conducted through social media in increasing sales at Ayunda Florigift SMEs. In today's digital era, social media has become one of the most widely used promotional tools by businesses, especially SMEs with limited marketing budgets. The research method used is qualitative descriptive, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that promotions conducted through social media, particularly Instagram and WhatsApp Business, have a positive impact on sales growth. Promotional activities such as posting visually appealing product images, using persuasive captions, offering regular promotions, and responding quickly to consumers can increase brand awareness, purchasing interest, and customer engagement. Effective promotions through social media have been proven to drive purchasing decisions and contribute to an increase in the number of transactions.

Strategi Penetapan Harga Dalam Meningkatkan Pendapatan Usaha Warung Kopi Rakyat BP7

Rumiris Siahaan — 2026-06-30

One of the micro, small, and medium enterprises (MSMEs) is Warung Kopi Rakyat BP7, which operates in the culinary sector. It not only serves as a place to sell drinks and snacks, but also serves as a space for social interaction, gathering, discussion, and networking among residents. Amidst today's increasingly fierce business competition, pricing strategy is a crucial factor influencing business success. Running a business requires an appropriate pricing strategy to attract customers, maintain customer loyalty, and increase revenue. Pricing needs to consider various aspects such as production costs, consumer purchasing power, competitor prices, product quality, and perceived customer value. It can be concluded that pricing strategy is closely related to increasing business revenue. The right price will create a balance between business profits and customer satisfaction, thus ensuring the survival and sustainability of an MSME

Akselerasi UMKM Lokal: Strategi Digitalisasi Pemasaran dan Penguatan Branding di Kelurahan Pinang Mancung

Bobby Hartanto — 2026-06-30

Pinang Mancung Village, Tebing Tinggi City, has significant agricultural potential, which supports the growth of various local Micro, Small, and Medium Enterprises (MSMEs) such as Roti Kacang Doa Ibu, Kerupuk Tempe AAY, and Keripik Singkong Aira. Despite having quality products, MSMEs face classic challenges in the form of a lack of understanding of modern marketing, financial management, and weak product branding. Many business actors do not even have a basic visual identity such as a banner or logo. This Community Service Program (KKN) aims to empower and develop the quality of MSMEs through two main strategies: strengthening physical branding and initiating digital marketing. The implementation method used is participatory mentoring, which includes MSME mapping surveys, socialization, and direct execution. The results of this community service activity are: (1) Provision of branding assets in the form of new banners for MSMEs Roti Kacang Doa Ibu and Kerupuk Tempe AAY, as well as the creation of a logo for MSME Dara Frozen Food; (2) Initiating digital marketing through the Facebook platform; (3) Creation of supporting facilities at the sub-district office, including a reflexology path, a Toga garden, and a "Cultivate the 7K" sign. This program has successfully increased the visibility and professional image of MSMEs and provided business owners with an initial understanding of the importance of online marketing.

Meningkatkan Daya Saing UMKM Tempe: Inovasi Kemasan dan Edukasi Pemasaran di Desa Dolok Sagala

Titin Elfrida Situmorang — 2026-06-30

This community service program was conducted in Dolok Sagala Village, Dolok Masihul District, Serdang Bedagai Regency, as part of the Community Service Program (KKN) of STIE Bina Karya Tebing Tinggi. The program focused on the theme "Product and Packaging Innovation to Attract Consumers to MSMEs in Dolok Sagala." The program's primary target was a local tempeh MSME owned by Mrs. Merry and Mr. Jumiran. Methods used included observation, interviews, and direct implementation, including designing and producing new, more attractive product packaging, as well as promotional media such as stickers and banners. The results demonstrated the creation of new packaging aimed at increasing sales value, attractiveness, and consumer trust. In addition to the main MSME program, supporting activities were also implemented, such as anti-bullying outreach in elementary schools and the installation of educational signs on waste management. These activities successfully provided new insights for MSMEs regarding the importance of branding and packaging in increasing product competitiveness.

Pelatihan Pemasaran Digital Produk Scrunchie Berbahan Limbah Kain Perca untuk Meningkatkan Kompetensi Kewirausahaan

Durahman Marpaung — 2026-06-30

Digital marketing skills are an important competency for aspiring entrepreneurs in the digital economy. Members of the Entrepreneurship Student Activity Unit (UKM) at Muhammadiyah Asahan University had previously received training on utilizing waste fabric scraps to create economically valuable scrunchies, but still faced limitations in marketing their products. This community service activity aims to improve students' entrepreneurial competencies through digital marketing training for scrunchie products made from waste fabric scraps. The activity was held on May 12, 2026, in the Muhammadiyah Asahan University Hall, involving 44 sixth-semester students from the Management Study Program and the Accounting Study Program who are members of the Entrepreneurship Student Activity Unit. The methods used included socialization, demonstrations, practice, and evaluation. The material provided covered digital marketing concepts, the use of social media and marketplaces, product photography techniques, digital catalog preparation, promotional content creation, and branding strategies. The results of the activity showed that all participants followed the training well and were able to create digital marketing accounts, produce more attractive product photos, compose product descriptions, and create simple promotional content ready for publication on social media. This training successfully improved participants' understanding and skills in utilizing digital technology as a means of product marketing. Thus, this activity contributes to improving students' entrepreneurial competencies while expanding marketing opportunities for scrunchie products made from waste fabric as a sustainable creative business.

Pelatihan Pemanfaatan Limbah Kain Perca menjadi Scrunchie untuk Meningkatkan Kreativitas dan Nilai Ekonomi Produk

Inda Arfa Syera — 2026-06-30

Fabric scraps are a type of textile waste whose volume continues to increase along with the development of the fashion industry and the garment industry. The utilization of fabric scraps into useful and economically valuable products is still not optimal, including among students who have entrepreneurial knowledge but lack the practical skills to produce business products. This community service activity aims to improve students' creativity and entrepreneurial skills through training in utilizing fabric scraps into scrunchies. The activity was held on May 12, 2026, in the Muhammadiyah Asahan University Hall, involving 44 members of the Entrepreneurship UKM consisting of students from the Management Study Program and the Accounting Study Program. The methods used included socialization, demonstrations, direct practice, and evaluation. The results of the activity showed that the participants had high enthusiasm during the training. All participants were able to follow the scrunchie-making process and successfully produced products independently from the provided fabric scraps. In addition to improving technical skills in product manufacturing, the training also increased participants' understanding of textile waste management and business opportunities that can be developed from recycled products. The resulting scrunchie products have utility value, aesthetic value, and economic potential, making them an alternative for environmentally-based creative businesses. This activity successfully increased students' creativity and entrepreneurial skills while supporting efforts to reduce textile waste by reusing leftover materials into more valuable products.