Analisis Keputusan Memilih Bermain I ZONE di Tebing Tinggi Ditinjau Dari Harga dan Promosi

Authors

  • Fitrianingsih Fitrianingsih Sekolah Tinggi Ilmu Ekonomi Bina Karya
  • Zulpianda Nublah Sekolah Tinggi Ilmu Ekonomi Bina Karya
  • Devy Mawarnie Puspitasari Universitas Mercu Buana

DOI:

https://doi.org/10.70021/dbp.v2i2.114

Keywords:

Price, Promotion, Decision to Choose

Abstract

The aim of this research are to analyze the effect of priceand promotion on the decision to choose.This research is quatitative with a research sample of 96 parents of consumers who choose to play at I Zone. Collecting data using a questionnaire with data analysis using SPSS. The results of the anakysis show that the price has no significant effect on the decision to choose, promotion has significant effect on the decision to choose, and the price and promotion simultaneously have a significant effect  on the decision to choose.

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Published

2024-01-12

How to Cite

Fitrianingsih, F., Nublah, Z., & Puspitasari, D. M. (2024). Analisis Keputusan Memilih Bermain I ZONE di Tebing Tinggi Ditinjau Dari Harga dan Promosi. Digital Business Progress, 2(2), 87–95. https://doi.org/10.70021/dbp.v2i2.114

Issue

Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023

Section

Articles