Digital Business Progress

Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern

2025-12-04T01:20:50-08:00

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identification of digital strategy methods, and evaluation of their implementation effectiveness based on a conceptual study. The results indicate that digital marketing enhances communication efficiency, service personalization, and the effectiveness of customer acquisition strategies. However, challenges such as algorithm changes, data security, and intense digital competition require continuous innovation. This article provides practical implications for organizations to improve competitiveness through integrated digital marketing management.

Smart Mobility dan Pembangunan Berkelanjutan: Analisis Potensi Kota Cerdas di Sumatera Utara

2025-12-04T01:35:53-08:00

Urban development in North Sumatra Province has experienced significant population mobility growth, yet it still faces challenges such as traffic congestion, air pollution, and limited public transportation. This study aims to analyze the potential implementation of the smart mobility concept to support sustainable development and the transformation toward smart cities in North Sumatra. The research employs a qualitative approach using literature review and descriptive analysis to identify urban mobility conditions, challenges, as well as the inhibiting and supporting factors for smart mobility implementation. The results indicate that smart mobility can enhance transportation efficiency, reduce carbon emissions, and improve public service quality. Key supporting factors include government commitment, the growth of the digital ecosystem, and public awareness of green transportation, while inhibiting factors include infrastructure limitations, weak cross-sector coordination, and funding constraints. This study recommends an integrative strategy involving digital infrastructure development, sustainable transportation policies, multi-stakeholder collaboration, and public education to achieve effective and sustainable smart mobility.

Peran Viral Marketing dan Electronic Word of Mouth (E-WOM) dalam Membentuk Minat Beli Konsumen Pizza Miukara di Kota Tebing Tinggi

2025-12-04T01:23:58-08:00

This study aims to determine the influence of the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) in shaping the Purchase Interest of Miukara Pizza Consumers in Tebing Tinggi City. This study uses a quantitative research method. The number of samples in this study was 85 respondents using purposive sampling techniques. The test tool used was the Statistical Program of Social Science (SPSS) version 26 for Windows software. The results of this study concluded that the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) had a positive and significant influence in shaping the Purchase Interest of Miukara Pizza Consumers in Tebing Tinggi City.

Analisis Dan Perancangan Bangun Sistem Penjualan Obat Pada Apotek Karya Husada Perdagangan

2025-12-04T01:27:58-08:00

This study aims to analyse and design a web-based drug sales information system for Apotek Karya Husada Perdagangan. The pharmacy still uses a manual system for recording transactions, managing inventory, and generation reports. The research applies the Waterfall method with a descriptive qualitative approach. Data were collected through interviews, observations, and literature study. The system was developed using PHP, a MySQL database, and the CodeIgniter framework. System testing was conducted using the Black Box method, and the results show that all features function properly without errors. The system supports transaction recording, inventory management, and the generation of daily, monthly, and annual sales reports. The implementation of this information system is expected to improve operational efficiency, reduce recording errors, and enhance service quality at Apotek Karya Husada.

Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi

2025-12-04T01:31:38-08:00

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing Tinggi City. The research method used is a quantitative method using the help of the SPSS version 25.00 program. The nature of the research used is replication. The sample of this study was 96 respondents, namely Kawan Kofie consumers in Tebing Tinggi City. The data collection method used was a questionnaire and literature study. The analysis method used in this study was using multiple linear regression analysis. The results of this study are Instagram social media influences purchasing decisions at Kawan Kofie, Location does not influence purchasing decisions at Kawan Kofie, Price perception influences purchasing decisions at Kawan Kofie and Instagram social media, location and price perception simultaneously influence purchasing decisions at Kawan Kofie.

Pengaruh Spesifikasi Produk Dan Promosi Online Terhadap Keputusan Pembelian Laptop Merek Hewlett Packard (HP)

2025-12-04T01:33:54-08:00

Penelitian ini bertujuan untuk mengetahui pengaruh spesifikasi produk dan Promosi Online terhadap keputusan pembelian laptop merek hewlett Packard (studi kasus pada pelangggan toko pegasus komputer tebing tinggi). Variabel Independen penelitian ini terdiri dari spesifikasi produk dan Promosi Online, sedangkan yang menjadi variabel dependen adalah keputusan pembelian. Penelitian dilakukan pada pelanggan toko Pegasus Komputer Tebing Tinggi. Data dianalisis dengan menggunakan metode analisis regresi linear berganda. Hasil Penelitian ini menunjukkan. (1) Spesifikasi produk berpengaruh terhadap keputusan pembelian, (2) Promosi Online tidak berpengaruh signifikan terhadap keputusan pembelian, (3) Spesifikasi produk dan Promosi Online tidak berpengaruh secara bersama-sama (simultan) terhadap keputusan pembelian.

Analisis Strategi Komunikasi Pemasaran pada Akun Instagram Agen Perjalanan Wisata @doctrip.id

2025-12-04T01:22:16-08:00

This study analyzes the marketing communication strategy on the Instagram account of the travel agency Doctor Trip Indonesia @doctrip.id using a descriptive qualitative approach with content analysis method. Based on an examination of the 50 most recent posts (September–November 2025), the strategy focuses on three main elements: captivating visuals, interaction and collaboration and Call to Action (CTA). The results show increased engagement, customer trust and follower growth (140,675 as of November 2025). This research aims to provide recommendations for other travel companies to optimize Instagram as an authentic and interactive digital marketing channel.

Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop

2025-12-04T01:37:42-08:00

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The study shows that Kopi Kenangan has successfully utilized social media platforms such as Instagram and TikTok through interesting visual content, current trends, collaboration with influencers, and digital promotions integrated with applications. This strategy is able to build emotional closeness with customers, increase engagement and loyalty levels, and expand market reach. The use of social media as an innovative communication and promotion tool has proven effective in facing competition in the increasingly competitive coffee industry. The results of this study confirm that the success of modern businesses is highly dependent on creative and adaptive digital marketing strategies.

Peran Inovasi Produk Dan Promosi Online Dalam Meningkatkan Penjualan UMKM

2025-12-04T01:25:34-08:00

The development of digital technology has driven significant changes in the marketing strategies implemented by Micro, Small, and Medium Enterprises. This study aims to analyze in depth the role of product innovation and online promotion in increasing sales. The research approach used is descriptive qualitative, with data collection techniques through in-depth interviews with several actors in the culinary and fashion sectors. The results of the study show that product innovation plays an important role in creating differentiation and increasing competitiveness in an increasingly competitive market. Meanwhile, online promotion through social media not only expands consumer reach but also builds customer interaction and trust in the brand. The combination of these two strategies has been proven to have a positive impact on increasing sales and business sustainability. This study confirms that the success of micro-businesses in the digital era is highly dependent on the ability of business actors to innovate continuously and utilize digital technology optimally as part of their marketing strategy.

Peran Media Sosial Instagram dalam Meningkatkan Daya Saing Coffee Shop di Medan Kota

2025-12-04T01:30:31-08:00

The development of information and communication technology has brought significant transformation to business marketing strategies, including in the culinary sector. Instagram has become one of the most effective social media platforms for building interaction between business owners and consumers through visual strength and two-way communication. This study aims to analyze the role of Instagram in enhancing the competitiveness of coffee shops in Medan City. The research employed a qualitative descriptive approach using purposive sampling, involving coffee shop owners and managers who actively use Instagram as a promotional medium. Data were collected through in-depth interviews, observation, and digital documentation. The findings reveal that Instagram plays an essential role in strengthening business competitiveness through three main aspects: brand image development, customer engagement enhancement, and adaptation to digital trends. The use of features such as Stories, Reels, and Live has proven effective in attracting consumer attention, expanding market reach, and building customer loyalty. Therefore, Instagram serves not only as a promotional platform but also as a strategic instrument in developing competitive advantage for coffee shops in the digital marketing era.

Professional Netiquette and Its Pedagogical Integration in Business English Instruction for Future Digital Leaders

2025-12-04T01:32:43-08:00

This study examines the role of professional netiquette in Business English instruction within a digitalized learning environment for management students. As communication in modern business increasingly relies on email, messaging platforms, video-conferencing, and Learning Management Systems, digital etiquette has become essential for maintaining professionalism and communicative effectiveness. Using a descriptive qualitative design, this study analyzed three units of Speaking and Business English instructional materials from the Management Department, focusing on learning objectives, instructional activities, and assessment tasks. Additional documents such as syllabi, worksheets, and rubrics were included to strengthen the analysis. The findings show that students possess only a moderate awareness of netiquette, with inconsistent performance across email writing, instant messaging, virtual meetings, and LMS interactions. Students, however, perceive netiquette as highly relevant to their future roles in digital business, particularly in areas related to credibility, remote teamwork, and customer communication. The study identifies several pedagogical strategies for integrating netiquette into Business English instruction, including explicit teaching of digital etiquette principles, authentic digital communication tasks, improved feedback mechanisms, reflective learning activities, and curriculum alignment. These findings emphasize the need for curriculum innovation that prepares students to communicate ethically, professionally, and effectively in digital business environments.