Economic Development Progress

Strategi Adaptasi UMKM Kuliner dalam Menghadapi Pertumbuhan Ekonomi yang Lemah di Kota Tebing Tinggi

Indra Welly Arifin — 2025-12-31

This study aims to analyze the adaptation strategies implemented by culinary MSMEs in Tebing Tinggi City in responding to economic pressure. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with MSME owners, field observations, and documentation related to operational and marketing activities. Data analysis was conducted using data reduction, data display, and conclusion drawing techniques. The findings reveal that the adaptation strategies adopted by culinary MSMEs consist of three main categories. First, operational adaptation is carried out through production cost efficiency, adjustment of operating hours, the use of alternative raw materials, and stricter inventory management. Second, product and service innovation is implemented through menu diversification, product simplification, packaging innovation, and improvement of service quality to attract and retain customers. Third, the application of digital marketing is used as a modern adaptation strategy, which includes the utilization of social media, WhatsApp Business, food delivery platforms, and consistent digital branding. These strategies have proven effective in maintaining business stability and sustaining sales turnover amid unstable economic conditions.

Keinginan dan Kebutuhan Sebagai Dasar Perencanaan Konsep Manajemen Pemasaran

Sufitrayati Sufitrayati — 2025-12-31

Changes in lifestyle, technological developments and market dynamics require companies to continue to innovate and adapt their marketing strategies. This can be achieved by understanding the evolving needs and desires of consumers. The aim of this research is to analyze and understand customer wants and needs as a basis for planning marketing management concepts. This study used qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that consumer needs and desires are the main key in planning an effective marketing management concept. This is because needs and desires are the main motivation for consumers in making purchases. So by understanding consumer needs and desires, companies can develop marketing strategies that are right on target and effective in increasing sales and building customer loyalty.

Strategi Pemasaran dan Citra Merek dalam Meningkatkan Loyalitas Pelanggan pada Roti Kacang Hj. Eliya Lubis di Kota Tebing Tinggi Pasca Pembukaan Jalan Tol Medan-Kisaran dan Medan-P.Siantar

Ade Mubarok — 2025-12-31

This study aims to analyze marketing strategies and brand image in enhancing customer loyalty at Roti Kacang Hj. Eliya Lubis in Tebing Tinggi City. Roti Kacang Hj. Eliya Lubis is a well-known local souvenir product with a long-standing history, recognized by both local residents and tourists. However, since the opening of the Medan–Kisaran and Medan–Pematang Siantar toll roads, there has been a significant decline in tourist traffic that previously passed through Tebing Tinggi as a main route along the Sumatra corridor. This situation has negatively affected visitor numbers and product sales, creating a need for adaptive marketing strategies to maintain customer loyalty amid changing consumer mobility patterns.The findings reveal that effective marketing strategies are carried out through strengthening the local brand image and improving product quality. A strong brand image plays a crucial role in building customer trust and loyalty, despite the challenges posed by reduced visitor traffic due to the toll road development. Overall, the study concludes that although the opening of toll road access negatively impacts direct sales volume, a strong brand image and high product quality help sustain customer loyalty for Roti Kacang Hj. Eliya Lubis in an increasingly competitive market environment.

Analisis Pengaruh Media Sosial Dalam Strategi Pemasaran Produk Usaha Mikro Kecil dan Menengah (UMKM) di Kota Tebing Tinggi

Asnahwati Asnahwati — 2025-12-31

This study aims to analyze the influence of social media usage on the effectiveness of MSME marketing strategies in Tebing Tinggi City, as well as to identify the obstacles faced by business actors and the forms of support needed to ensure optimal and sustainable use of social media. The research approach used was a qualitative case study design. Data were collected through in-depth interviews, observation, and documentation of MSME actors who actively use social media. Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing, with data validity strengthened through source triangulation and member checking. The results show that social media has become a primary promotional tool for MSMEs due to its ease of use, low cost, and broad market reach. Consistent use of social media has been shown to increase the effectiveness of marketing strategies, particularly in strengthening brand identity, increasing visibility, expanding market segmentation, and building interactive relationships with consumers.

Pengaruh Kualitas Produk, Citra Merek Dan Promosi Terhadap Keputusan Pembelian Produk Skintific

Dian Purnama Sari — 2025-12-31

Marketing theories play an important role in explaining consumer behavior, especially theories related to purchasing decisions. The purpose of this study is to test the hypothesis regarding the influence of product quality, brand image, and promotion on purchasing decisions for Skintific products. The results of the study indicate that: product quality does not have a significant influence on purchasing decisions with a T-statistic value of -0.295; brand image influences purchasing decisions with a T-statistic value of 1.895; promotion has a significant influence on purchasing decisions with a T-statistic value of 9.779; and simultaneously, the three variables (product quality, brand image, and promotion) have a significant influence on purchasing decisions with a T-statistic value of 37.447. This study involved 64 respondents as samples, and data processing was carried out using SPSS software version 25.0.

Peningkatan Volume Penjualan Miso Buk Tura Melalui Analisis Strategi Bauran Pemasaran

Nova Sari Manullang — 2025-12-31

This study was conducted with the main objective of identifying and describing the implementation of marketing strategies applied by Miso Buk Tura to encourage an increase in their sales volume. The chosen research methodology is a descriptive qualitative approach, where data collection was carried out through a combination of in-depth interviews and observations, utilizing primary and secondary data as sources of information, while the applied data analysis was based on description, focusing on the 4P Marketing Mix framework (Product, Price, Place, and Promotion). The results of the analysis indicate that Miso Buk Tura employs a number of tactics to boost sales, including: the Product strategy which focuses on maintaining the consistent quality and distinctive flavor of their Miso over time, the Price strategy by offering competitive and affordable pricing, the Place strategy by choosing a strategic business location to ensure optimal accessibility, and the Promotion strategy which involves utilizing social media platforms. The integrated implementation of these marketing mix strategies has proven to contribute significantly to Miso Buk Tura's sales volume, characterized by a continuous upward trend in sales since its establishment until the present day.

Analisis Strategi Marketing Mix dalam Penguatan Daya Saing Produk UMKM Roti Kacang Mpok Atik di Kota Tebing Tinggi

Eggi Indriani Pratami — 2025-12-31

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy. Roti Kacang Mpok Atik is a culinary MSME specializing in traditional peanut bread from Tebing Tinggi. Established more than eight years ago, this business continues to grow by maintaining its authentic taste and consistent product quality, making it one of the most popular local food products among consumers. This study aims to analyze the implementation of the marketing mix strategy in strengthening the product competitiveness of the Roti Kacang Mpok Atik MSME in Tebing Tinggi City. The research applies a descriptive qualitative method with data collected through interviews, observations, and documentation. The analysis focuses on four key elements of the marketing mix (product, price, place, and promotion) as essential factors for improving business competitiveness. The results indicate that the marketing mix implementation positively impacts the competitiveness of Roti Kacang Mpok Atik. Product quality and pricing strategies serve as the main strengths in building customer loyalty, while distribution and promotion aspects still require improvement through packaging innovation and digital marketing optimization. Overall, the consistent and adaptive integration of the four marketing mix elements creates added value and strengthens the sustainable competitive advantage of MSMEs in local markets.

Implementasi Manajemen Pelayanan KB Dalam Peningkatan Partisipasi Akseptor KB di Puskesmas Paya Lombang Kecamatan Tebing Tinggi Kabupaten Serdang Bedagai

Nazlia Wibowo — 2025-12-31

The success of the KB program is greatly influenced by the effectiveness of service management at the level of basic health facilities such as Community Health Centers. Serdang Bedagai consists of 20 Community Health Centers spread across 17 Districts. Based on data from the Family Information System (SIGA) of the BKKBN Serdang Bedagai, Tebing Tinggi is one of the areas with a fairly high number of active KB acceptors. This study aims to determine the implementation of KB service management in increasing the participation of KB acceptors in the Puskesmas. This study uses a qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that the planning of KB services at the Paya Lombang Community Health Center, Tebing Tinggi District, Serdang Bedagai is carried out based on data from fertile couples, implementation is carried out in an integrated manner through fixed and mobile services, and evaluations are carried out periodically. The implementation of good management has been proven to be able to increase the number of active acceptors and new acceptors. It is concluded that the implementation of effective KB service management contributes positively to increasing community participation in the KB program. It is recommended that Community Health Centers continue to improve the capacity of their staff, expand outreach, and ensure the availability of contraceptives.

Peran Strategi Branding Terhadap Peningkatan Penjualan Produk

Pretty Naomi Sitompul — 2025-12-31

Branding strategy is one of the key factors in building a positive image and increasing product competitiveness in the market. This study aims to determine the role of branding strategy in increasing product sales, in terms of brand awareness, consumer trust, and customer loyalty. The research method used is descriptive qualitative with a literature study approach that examines theories and previous research results regarding the influence of branding on consumer behavior. The results of the study show that an effective branding strategy can create a strong brand identity, increase product value perception, and build an emotional connection between consumers and the brand. This has an impact on increasing consumer purchasing interest and repurchase frequency. Thus, it can be concluded that branding strategies play a significant role in driving product sales growth through the creation of a consistent, credible brand image that is relevant to market needs.