Pengaruh Potongan Harga (Price Discount) Dan In Store Display Terhadap Kepuasan Pelanggan

Studi Kasus Pada Pelanggan Rizky Net Bandar Masilam

Abstract

The purpose of this study was to determine the effect of price discounts and in-store displays on customer satisfaction partially or simultaneously on Rizki Net Bandar Masilam customers with a type of quantitative descriptive approach. The method used is the census method in taking the population and sample. The results of the study can be concluded: (1) It can be seen that the value of the adjusted R square is 0.623 or 62.3%. This shows that In Store Display (X2) and Discounts (X1) can explain Customer Satisfaction (Y) of 62.3%, the remaining 37.7% (100% - 62.3%) is explained by other variables outside this research model. (2) The results of the (Partial) t test show that tcount (9.017) > ttable (2.011), and the significance value is 0.00 <0.05, so it can be concluded that the first hypothesis is accepted, meaning that the discount (X1) has a significant effect on Customer Satisfaction (Y). (3) The results of the t test (Partial) can be seen that tcount (3.500) > ttable (2.011), and the significance value is 0.00 <0.05 so it can be concluded that the third hypothesis is accepted, meaning that In Store Display (X2) has a significant effect on Customer Satisfaction (Y). (4) The results of the F test can be seen that Fcount (41.413) > Ftable (3.16), and a significance value of 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning the Price discount variable (X1), the in store display variable ( X2) has a significant effect simultaneously (simultaneously) on the customer satisfaction variable (Y).