Arifin, I. W., Rajagukguk, F. R. S., & Harahap, H. H. (2025). Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi. Management And Business Progress, 4(1), 1–9. https://doi.org/10.70021/mbp.v4i1.235