ARIFIN, I. W.; RAJAGUKGUK, F. R. S.; HARAHAP, H. H. Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi. Management And Business Progress, [S. l.], v. 4, n. 1, p. 1–9, 2025. DOI: 10.70021/mbp.v4i1.235. Disponível em: https://journal.stie-binakarya.ac.id/index.php/mbp/article/view/235. Acesso em: 24 apr. 2026.