Arifin, Indra Welly, Frederick Rudy Sentosa Rajagukguk, and Hastuti Handayani Harahap. 2025. “Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi”. Management And Business Progress 4 (1):1-9. https://doi.org/10.70021/mbp.v4i1.235.