Management And Business Progress

Pengaruh Brand Ambassador Twice Terhadap Minat Beli Dengan Brand Image Sebagai Variabel Intervening Pada Produk Kecantikan Scarlett

Benhart Nainggolan — 2026-06-30

This research aims to determine "The influence of the Twice Brand Ambassador on Purchase Interest with Brand Image as an Intervening Variable in Scarlett Beauty Products (Case Study of Scarlett Product Consumers in Padang Hilir District, Tebing Tinggi City)". The sample determination method used in this research was by using the Cochran formula of 96 samples who were consumers of Scarlett products in Padang Hilir District, Tebing Tinggi City. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Brand Ambassador variable influences the Brand Image variable. Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Brand Ambassador variable has no effect on the Purchase Interest variable. Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Brand Image variable influences the Purchase Interest variable. Based on the results of the analysis of hypothesis 4, it shows that the indirect influence between the Brand Ambassador variable on Buying Interest through Brand Image is accepted rather than the direct influence between the Brand Image variable on Buying Interest.

Peran Koperasi Desa Kelurahan Merah Putih Sebagai Penggerak Ekonomi Berkelanjutan Berbasis Kearifan Lokal

Rodi Syafrizal — 2026-06-30

This study aims to analyze the role of the Merah Putih Village/Sub-district Cooperative as a driver of sustainable economic development based on local wisdom and to identify challenges and development strategies in supporting village economic development. This study uses a qualitative approach with a literature study method (library research) through the review of various scientific journals, regulations, and relevant literature. Data analysis techniques are carried out using the content analysis method by identifying, reviewing, and interpreting various information according to the research focus. The results show that KDMP has a strategic role in increasing community access to financing, strengthening the distribution of agricultural products and MSMEs, creating local jobs, increasing the added value of village products, and strengthening food security and financial inclusion of village communities. Furthermore, the integration of local wisdom values such as mutual cooperation, deliberation, social solidarity, and community participation is a crucial foundation for strengthening the sustainability of village cooperatives. However, the implementation of the KDMP still faces various challenges, such as low human resource capacity, weak digital literacy, potential overlap with Village-Owned Enterprises (BUMDes), and the risk of institutional politicization. Therefore, strengthening participatory governance, digitalizing cooperatives, developing human resources, and fostering multi-stakeholder synergy are necessary to realize professional, inclusive, and sustainable village cooperatives.

Penerapan Nilai-Nilai Etika Kristen Dalam Berbisnis

Sin'ear Purba — 2026-06-30

The Christian ethical perspective in understanding the business world is not solely focused on profit. Rather, it views business as a manifestation of one's faith-based responsibility to God and others, and understands it as a form of service. Therefore, the application of Christian ethical values in business, which is to glorify God through all business practices, must be understood and implemented based on God's Word. Business is a vital part of human life, and therefore requires a proper understanding based on true values. Christian ethics in business can provide appropriate guidance for the lives of believers to prioritize God, love, honesty, justice, wisdom, and humility. This is especially true for Christian businesspeople or other related parties, who understand business as a tool to serve God and glorify God by conducting business as an act of worship. This is the basis of Christian business ethics as God's calling in the business world to better serve this world for God's glory.

Evaluasi Strategi Pemasaran Donat Bomboloni Dalam Menghadapi Persaingan Pasar Kuliner

Abednego Ketaren — 2026-06-30

This study aims to evaluate the marketing strategy implemented by the Bomboloni Donut business in facing increasingly tight competition in the culinary market. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation studies of business actors and consumers. The results of the study indicate that the marketing strategies used include the use of social media, price promotions, and product innovation. Although these strategies are able to increase brand awareness and consumer purchasing interest, competition with similar products that offer differentiation and competitive prices remains a major challenge. Therefore, it is necessary to refine the strategy by paying attention to consumer trends, improving product quality, and strengthening brand identity to maintain and increase competitiveness in the dynamic culinary market.

Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Pegawai Honorer Sekretariat DPRD Kabupaten Batu Bara

Najwa Hakim — 2026-06-30

This study aims to determine the effect of compensation and work discipline on the performance of honorary employees at the DPRD Secretariat of Batu Bara Regency. This type of research is quantitative descriptive. The population in this study consisted of 40 honorary employees using a saturated sampling technique. Data collection was carried out through questionnaires. The analytical method used is multiple linear regression with SPSS. The results showed that compensation has a significant effect on employee performance, work discipline has a significant effect on employee performance, and simultaneously compensation and work discipline have a significant effect on the performance of honorary employees at the DPRD Secretariat of Batu Bara Regency.

Pengaruh Kepemimpinan, Komitmen Organisasi Dan Motivasi Kerja Terhadap Kinerja Pegawai BPKPD Kota Tebing Tinggi

Aisyah Siregar — 2026-06-30

This researcher aims to determine the influence of leadership, organizational commitment anda work motivation on employee performance of BPKPD Tebing Tinggi City. This type of research is quantitative with a replication method where indicators, new research objects or analytical tools are the same as previous research. This study used a sample of 37 respondents. Sampling using saturated sample method. The data collection technique used is a questionnaire / questionnaire. The test equipment used is validity test, reliability test, coefficient of determination, linear regression and hypothesis testing using IBM SPSS 25 software. From the results of this test it can be concluded that there is an influence of leadershep (X1) on Employee Performance (Y) and there is an influence between organizational commitment (X2) on Employee Performance (Y) and that there is no influence between work motivation (X3) on Employee Performance (Y). Based on the research results, it can be seen that the value of the adjusted R square is 0.377 or 37,7%. This shows that if the Leadershep Variable (X1), Organizatinal Commitment Variable (X2) and Work Motivation Variable (X3) can explain the Employee Performance (Y) by 37,7%, the remaining 63,3% (100% - 37,7%) is explained by other variables that are not researched.

Pengaruh Lingkungan Kerja, Disiplin Kerja, dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT. Japfa Comfeed Indonesia Tbk Hatchery Bandar Masilam

Khairul Amri Simbolon — 2026-06-30

This study aims to determine and analyze the influence of the work environment, work discipline, and organizational commitment on employee performance at PT. Japfa Comfeed Indonesia Tbk Hatchery Bandar Masilam. The research method used is quantitative with data collection through questionnaires. The population in the study were all employees of PT. Japfa Comfeed Indonesia Tbk Hatchery Bandar Masilam. The sampling technique used was the census method where all members of the population were sampled, so the number of respondents was 50 people. The analysis method used was multiple linear regression with the help of SPSS software. The results of the study indicate that the work environment has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance. Organizational commitment does not have a direct effect on employee performance. The work environment, work discipline, and organizational commitment have a simultaneous effect on employee performance.

Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Loyalitas Karyawan Pada PT.PD. PAJA PINANG

Suci Etri Jayanti — 2026-06-30

This study aims to determine "The Influence of Organizational Culture and Work Environment on Employee Loyalty at PT. PD. PAJA PINANG". This type of research is quantitative. The sampling technique uses a Total Sampling technique of 79 samples which are all field employees of Afdiling 2 PT. PD PAJA PINANG. The data analysis method used is multiple linear regression using SPSS software. Based on the results of the analysis that the first hypothesis is accepted, meaning that the Organizational Culture variable (X1) has an effect on the Employee Loyalty variable (Y). The results of the second hypothesis analysis are rejected, meaning that the Work Environment variable (X2) does not have an effect on the Employee Loyalty variable (Y). And the results of the third hypothesis analysis are accepted, meaning that Organizational Culture (X1) and Work Environment (X2) simultaneously have an effect on the Employee Loyalty variable (Y)

Analisis Keberhasilan UMKM Ditinjau dari Literasi Keuangan, Inovasi Produk dan Jiwa Entrepreneur Di Kelurahan Bandar Sono Kota Tebing Tinggi

Indra Welly Arifin — 2026-06-30

This study aims to analyze the success of Micro, Small, and Medium Enterprises (MSMEs) in terms of financial literacy, product innovation, and entrepreneurial spirit in Bandar Sono Village, Tebing Tinggi City. This study used a qualitative approach with a descriptive research type. Data were collected through observation, interviews, and documentation involving MSME actors selected using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that financial literacy helps business actors manage capital and business cash flow effectively. Product innovation was found to increase product attractiveness and business competitiveness, while entrepreneurial spirit encourages business actors to be more creative, confident, and willing to take risks. The study concludes that MSME success is influenced by the ability to manage finances, create product innovation, and possess a strong entrepreneurial spirit.