Management And Business Progress

Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi

Indra Welly Arifin — 2025-06-30

This study aims to determine the effect of word of mouth and brand equity on the decision to purchase an iPhone in Tebing Tinggi City. The research method used is a quantitative method using the help of SPSS version 25.00 which is collected from the results of distributing questionnaires to consumers of the FD Store in Tebing Tinggi City. The analysis method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis test is the T test and F test. The results of SPSS in this study are word of mouth has an effect on Purchasing Decisions, brand equity does not have an effect on Purchasing Decisions, word of mouth and brand equity have a simultaneous effect on Purchasing Decisions.

Pengaruh Stres Kerja, Konflik Kerja Dan Lingkungan Kerja Terhadap Semangat Kerja Pada Karyawan UD. Harum Manis Kota Tebing Tinggi

Suci Etri Jayanti — 2025-06-30

This study aims to determine "The Influence of Work Stress, Work Conflict and Work Environment on Work Enthusiasm in UD Employees. The Sweet Fragrance of Tebing Tinggi City.” The method of determining the sample used in this study is the Quantitative method. The sampling technique a total sampling technique of 60 samples which are all UD employees. The Sweet Fragrance of Tebing Tinggi City. Based on the results of the analysis the first hypothesis is accepted, meaning that the work stress variable (X1) influences the work morale variable (Y). The results of the analysis of hypothesis 2 can be concluded that the second hypothesis is accepted, meaning that the Work Conflict variable (X2) influences the Work Morale variable (Y). And the results of the analysis of hypothesis 3 can be concluded that the third hypothesis is rejected, meaning that the Work Environment variable (X3) has no effect on the work morale variable (Y). Based on the results of the analysis of hypotheses 4 it can be concluded that hypotheses 1, 2 and 3 are accepted, meaning that the variables Job Stress (X1), Work Conflict (X2) and the environment simultaneously influence the work morale variable (Y).

Peran Promo Shopee (Cashback dan Gratis Ongkir) dalam Membangun Loyalitas Pengguna di Kalangan Mahasiswa Gen Z Kota Tebing Tinggi

Kumala Vera Dewi — 2025-06-30

The use of e-commerce is increasing among the younger generation, especially Generation Z students who are known to be responsive to promos and attractive offers. Shopee as one of the most popular e-commerce platforms offers cashback and free shipping promos to attract and retain customers. This study aims to determine the effect of cashback and free shipping promos on Shopee user loyalty among Gen Z students in Tebing Tinggi City. The method used is a quantitative approach with a survey technique through a questionnaire. This study uses the Cochran formula for sampling because the population is too large and unknown, so that a research sample of 96 respondents was obtained. The sample selection method in the study uses probability sampling methods. The results of the study show that there is a significant influence between cashback promos on Shopee user loyalty, there is a significant influence between free shipping promos on Shopee user loyalty, and cashback and free shipping promos together affect Shopee user loyalty.

Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Focallure Dengan Kepercayaan Sebagai Variabel Intervening

Rusmewahni Rusmewahni — 2025-06-30

This research aims to find out how Celebrity Endorser and Brand Image influences Focallure Product Purchasing Decisions with trust as an intervening variable. The influences you want to know are direct and indirect influences. This type of research is quantitative research which describes the location of the variables studied and the influence of one variable on other variables. The population of this study was taken from community of Jl. Kancil village 1 Sei Rampah, specifically women. The sample taken was 92 respondents using the Slovin formula with the Accidental Sampling technique. The data analysis method uses PLS-based SEM, analyzed using outer models, inner models, and hypothesis testing using bootstrapping. The results of this research show that : Celebrity Endorser influences Purchasing Decisions, Brand Image influence Purchasing Decisions, Celebrity Endorser influences trust, Brand Image influences trust, Trust has no effect on Purchasing Decisions, Celebrity Endorser does not have a significant influences on Purchasing Decisionswith trust as an intervening variable, Brand Image does not have a significant influences on Purchasing Decisionswith trust as an intervening variable.

Pengaruh Labelisasi Halal, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Tteoboki

Risti Anti — 2025-06-30

This study aims to determine the Effect of Halal Labeling, Price and Product Quality on Tteokbokki Purchase Decisions (Case Study on Consumers of Kims Tapokki). This type of research is a quantitative method approach, sampling technique using accidental sampling technique and data collection by distributing questionnaires to 96 respondents Kims Tapokki. While the method of data analysis using multiple linear regression analysis.From the results of this test, it can be concluded that based on the results of the analysis of hypothesis 1, it can be seen that tcount (2.181) > ttable (1.985), as well as the significance value of 0.032<0.05, it can be concluded that the first hypothesis is accepted, meaning Halal Labeling (X1 ) affects the Purchase Decision (Y), hypothesis 2 can be seen that tcount (3.837) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the second hypothesis is accepted, meaning that the price (X2) affects the Purchase Decision. (Y), hypothesis 3 can be seen that tcount (8.455) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning that Product Quality (X3) has an effect on Purchase Decision (Y), and hypothesis 4 it can be seen that Fcount (82.434) > Ftable (2.70), and a significance value of 0.000 <0.05, it can be concluded that the fourth hypothesis is accepted, meaning Labelis Halal ation (X1), Price (X2), and Product Quality (X3) have a joint (simultaneous) effect on Purchase Decision (Y).

Pengaruh Experiential Marketing Dan Brand Trust Terhadap Loyalitas Melalui Kepuasan Pelanggan di Z Aesthetic By dr. Zunaila Tebing Tinggi

Nina Rianda Putri — 2025-06-30

This study aims to determine the effect of Experiential Marketing and Brand Trust on Loyalty Through Customer Satisfaction at Z Aesthetic By Dr. Zunaila Tebing Tinggi. The effects to be known are direct and indirect effects. This type of research is quantitative descriptive. The population in the study was taken from the average number of visitors to the Z Aesthetic By Dr. Zunaila beauty clinic every month as many as 65 customers using the accidental sampling technique. The test tool used was SmartPLS Software version 3.0. From the results of the test, it can be concluded that experiential marketing does not affect customer loyalty, brand trust affects customer loyalty, experiential marketing affects customer satisfaction, brand trust affects customer satisfaction and customer satisfaction affects customer loyalty at the Z Aesthetic By Dr. Zunaila Tebing Tinggi beauty clinic. While customer satisfaction is able to mediate experiential marketing on customer loyalty and customer satisfaction is able to mediate brand trust on customer loyalty at the Z Aesthetic By Dr. Zunaila Tebing Tinggi beauty clinic